Perhaps one of the biggest wine trends we continue to see is happening on the outside of the bottle. Winemakers are paying increasing attention to that little piece of paper. More and more frequently we are starting to see wineries that are working in partnership with graphic designers, artists, and photographers to create dynamic and compelling label designs. After all, the design of a wine label can make or break the success of a new wine introduced to the market. Even beyond the quality of the wine itself, the design of a wine label plays a primary role in the purchasing decisions of customers. It is the first thing that catches the consumer’s eye online or while perusing the store shelves and begs them to ‘buy me’! The first step in creating a brand loyal customer is getting them to try your product. It is on this fact that many graphic designers have focused their attention to making creative, compelling wine labels that connect a bottle of wine with its buyer. To celebrate the work of these designers we have rounded up a list of the most interesting producers with impressive wine label designs we’ve come across in recent history. To read it right, we suggest you enjoy this list over a freshly popped bottle of wine…
Eric Kent Cellars has always had a passion for promoting the arts and their labels have featured curated works by emerging artists. Previously the brand featured new unique artist labels every vintage, however starting in 2015, they introduced the Eric Kent Permanent Collection of labels on their 10 flagship wines and the labels remain the same. These 10 special works have now found permanent homes on their kindred wines. Now fans of these wines will see familiar “faces” year after year and easily spot them in the cellar or on the shelf of your local wine shop. The Small Town Pinot, Eric Kent Chardonnay, and Eric Kent Rose are some of our favorite wines.
The Wines of Dave Phinney
Dave Phinney is a something of a rock star here in the winemaking world, his wines have devloped something of a cult following and are some of the most hotly anticipated releases every year. Perhaps most well known for his Prisoner wines (which also have a very distinct label) he has had his hand in a lot of phenomenal new wines emerging from the Napa Valley today. A little dark, a little brooding… the labels on all his projects share a very unique trademark aesthetic. For the money, Orin Swift Palermo, The Crane Assembly Disciples, and The Prisoner Wine Company The Snitch Chardonnay (pictured from left to right above) are a great place start if you want to dip your toe into his wines.
With names like Bastard Tongue and Borrowed Jewels, you’re going to need a kick ass label to match. A unique feature on their Borrowed Jewels cabernet, is that the necklace changes with every vintage, making it something immediately worth collecting. Descriptors like ‘impressive’, ‘sexy’, ‘complex’, ‘flavorful’, ‘exuberant and ‘multi-layered’ are peppered throughout the tasting notes of these wines the wine inside is just as exciting as the package it comes it. (Pictured from left to right) Borrowed Jewels Cabernet, Bastard Tongue Pinot and Simpatico Ranch Chardonnay)